How Important is having a Google Business Profile Account?
When your customers search for your business, and they see your location on Google Maps, your chances of them coming to your location is increased. Have you ever asked yourself, how do business get on those maps? Well, it is by having a Google Business Profile. It is that simple. For example, have you ever Googled “Dentists near me?” and seen the all the dentist offices? Those map results are Google My Business Listings!
Today, we are seeing more and more online and local businesses turning to Google to promote their existence. One of the most popular ways of doing that is through a Google Business Profile. Once the Google Business Profile location is set up, the business owner can configure what appears on the page. This can include things such as external websites, business address, contact information, photos of staff and in and outside of the business. One of the biggest advantages of setting of Google Business Profile for your business is reviews. Google reviews are very important to your business, so having a place to store and report those views is critical. Getting several reviews and maintaining high rating in those reviews is a great way to show current and potential customers what people think of your business.
One advantage of creating a Google Business Profile is the connection to Google Maps. If you have an existing brick and mortar store, when creating a Google Business Profile and adding a physical address location, you are going to land directly on the Google Maps for your customers to get turn by turn directions to your store. As noted above, when potential customers type “Hardware stores near me” they get a map with all the hardware stores listed for them to choose directly. It is really an amazing experience for your current and potential customers.